PLN in Practice

How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?

I chose exploring and travelling as a topic I enjoy partaking in and wish to do of in the future. Not much travelling has taken place in the last few years due to Covid-19, so I mainly stick to exploring my area to find cool spots. I would take to various different types of platforms like Instagram, Twitter, TikTok, etc. I like to utilize hashtags and locations when deciding what places to explore. It is helpful to read what other people’s opinions are  and the pictures they have taken. The pictures included are taken at a secret ‘local” cave on Galiano Island I learned about through a travel blog I found online. 

Choose a topic, consider your audience, and consider how you would create a social media campaign leveraging your PLN.

My topic of choice would be exploring. My target audience would be anyone adventurous or wanting to get out of their comfort zone. I would attempt to reach multiple different groups of kinds of people, considering everyone can participate in exploring. Finding relevant pages and reaching out and maybe even collaborating would be a good way to leverage my PLN. Providing frequent content on the topic would be beneficial, and the use of hashtags would assist in more viewers’ attention to my PLN.